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Group · Illuminati: Y2K (Expansion, 1999)

Enormous Toy Stores

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Description

A big-box Group representing giant toy-store chains, valued for high sales volume and its outsized reach into childhood consumer culture.

Conspiracy Narrative

A nod to the real 1990s dominance of chains like Toys R Us, which by decade's end controlled a huge share of U.S. toy sales -- before the well-documented collapse of that dominance in later years under competition from discount and online retailers.

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